Ice Breakers: Holiday Music Series
The Plaza at Santa Monica
November 2019 - January 2020
4th and Arizona, Santa Monica, CA
CARS produced, curated, and marketed an 11-week musical series hosted by ICE, the annual ice skating rink in Downtown Santa Monica and presented by The Plaza at Santa Monica. Featuring 22 different musical groups ranging from OZOKids (Ozomatli's acclaimed original children's music set) to fifty local students in the Santa Monica Youth Orchestra, this free and family-friendly event became an overnight holiday favorite. Other notable groups presented by CARS included multiple Grammy-award winner Daniel Ho, Mostly Kosher, Mariachi Las Colibri, Phranc, and Las Cafeteras. CARS researched, procured and set up an outdoor stage with sound and lighting for the series and worked closely with Downtown Santa Monica as well as The Plaza to develop a traditional as well as social media marketing campaign for the series.