Ford Amphitheatre

Ford Amphitheatre


SERVICE PROVIDED
Public Space Planning
Branding, Marketing & Identity

As a part of a team with Brenda Levin Associates, CARS developed a comprehensive report, mission and rationale for the Amphitheater's renovation which was key to the County Supervisors' ultimate approval and funding for the Ford's ambitious renovation project.

The CARS report developed the template for artistic and community programming for the ambitious masterplan proposed which included two new indoor theaters and a major reworking of the entire campus (still to be realized). The CARS report included a fully revised operation and governance plan, a schedule and plan for
programming and use of each of the three theaters on the campus, increased revenue and cost projections, an analysis of staffing and a detailed pro from a five-year budget which proved the financial viability of the program.

Ford Amphitheatre Ford Amphitheatre
Ford Amphitheatre Ford Amphitheatre