The Plaza at Santa Monica
Community Arts Resources (CARS) worked closely with Clarett West/DLJ Capital to develop a report for the City of Santa Monica detailing a multi-year plan for the activation of the public spaces at the proposed development.
CARS proposed a slate of multi-faceted cultural and recreational offerings including large and small-scale cultural programming, partnerships with local non-profits, as well as daily activations that mingle alongside food, beverage, retail, and privately owned public spaces offering free and paid services.
The proposed plan is designed to attract local residents, the Downtown Santa Monica workforce, as well as a diverse regional, national, and international audience. The CARS report also covered a dog park, a multi-modal mobility hub, a community farm, and the inclusion of a 10,000 square-foot non-profit cultural partner as a part of the project. CARS outlined a plan for long-term governance of the cultural dimension including a non-profit structure (budget and staffing) and a governing board with ties to the City and to downtown stakeholders.