Go Little Tokyo
Little Tokyo Community Council (LTCC)
2015 - Present
Little Tokyo, Los Angeles, CA
Go Little Tokyo is a multi-year, community-based marketing and outreach campaign aimed at revitalizing local businesses and cultural institutions during Metro Regional Connector construction as part of the Los Angeles County Metropolitan Transportation Authority (Metro LA)'s mitigation effort for disrupting the community. Working closely with the Little Tokyo Community Council (LTCC), Community Arts Resources (CARS) has developed and managed all aspects of the campaign, including: creation of a unified neighborhood brand, website, regular marketing of neighborhood constituents such as businesses, institutions and community groups through traditional and online media, creation of temporary way-finding and signage, and pop-up neighborhood engagement events.
As part of the broad based regional outreach strategy to ignite interest in the Little Tokyo neighborhood, CARS has worked with graphic designer, Keith & Co. to create an all-inclusive neighborhood website portal (golittletokyo.com) that serves as a one-stop-shop for all Little Tokyo-related information for visitors, residents and business owners. Along with a robust following on all social media channels, the Go Little Tokyo campaign is in constant dialogue with its followers, fans, and constituents virtually and able to broadcast and receive important information through multiple outlets.
To bring the campaign to the streets, we created a series of business activation events such as the Little Tokyo Holiday Marketplace in December of 2015, which incentivized the public to discover new and old Little Tokyo businesses and engage with the owners through an interactive passport system. These types of engagement events bring the public and historic neighborhood community closer and achieve the project's outreach goals.
In 2018, Go Little Tokyo was recognized by the American Planning Association (APA), Los Angeles Section for an Award of Excellence for Economic Development, and by the APA California Chapter for an Award of Merit for Economic Planning and Development.