CLIENT
City of Santa Monica
TIME FRAME
2016 - 2019
LOCATION
Santa Monica, CA
SERVICE PROVIDED
Events & Festivals
Active Transportation
Community Engagement
Branding, Marketing & Identity
Events & Festivals
COAST Santa Monica's Open Streets Event
From 2016 - 2019, Community Arts Resources (CARS) produced COAST, the City of Santa Monica's Open Streets Event, transforming the streets of Santa Monica into a giant park for a day.
For two miles COAST brought the streets of Santa Monica to life with arts and cultural programming and installations, community outreach by city departments, engaging and active workshops, as well as small business outreach.
COAST was Southern California's most pedestrian-centered open streets event, with more than 80% of participants walking the route. With over 50,000 locals and visitors in attendance each time along parts of Ocean Avenue, Colorado Avenue and Main Street.
Until the pandemic, this project was the City of Santa Monica's signature event, inviting the local community and visitors from across greater Los Angeles to experience car-free streets in Santa Monica every fall. The event included live music and performances, curated art installations, interactive workshops, food, and more! CARS produced COAST in collaboration with the City of Santa Monica's Cultural Affairs Division, the Office of Sustainability and the Environment, and Transportation Planning Division.
